A landing page for a lawyer is a project where every section counts. The Szymanski-Wyjatek law firm from Poznan specializes in, among other things, franking credits and needed a dedicated LP aimed at clients seeking help in this very area.
We started with UX - based on materials from the client, we developed information architecture for different sections of the site. We suggested additional content to strengthen credibility: customer reviews and case studies as social proof. Then we prepared sales copywriting - texts written in the client's language, not legal language. We made the graphic design in two versions: PC and mobile. The implementation was carried out by the agency Astrotea.pl On CMS WordPress.
A landing page for a lawyer of this type must dispel doubts before questions arise. The franking client is distrustful - he needs evidence, specifics and a clear path to contact. Therefore, each section of this LP has one task: to lead the user to one action - contacting the law firm.
