Wondering what a company presentation should include to really convince a client to do business with you? The answer is simpler than it seems - but it requires a thoughtful structure of the company presentation and a focus on the right elements of the company presentation.
A company presentation is one of the most important business communication tools. If well prepared, it allows you to present your company, its products and services in a way that builds trust and encourages further conversations. Poorly planned? It can nullify even the best offer.
In this article, you will find a complete guide on how to prepare a corporate presentation - from the title page to the final slide. I'll cover 30 sections that you can use when building your corporate presentation in PowerPoint or Google Slides (PowerPoint vs. Google Slides - which platform is better for creating a corporate presentation?).
💡 Important Tip: In my experience, it makes sense to focus on a maximum of 10-15 of these elements and build an engaging story about your organization around them.
The most important elements of a corporate presentation - a complete list:
1. title page
A good cover page makes the recipient want to learn more about your offer. Therefore, before you send a company presentation to a client, ask yourself: would you be interested in such a proposal yourself?
What the cover page should contain:
- Company logo
- Brand slogan (3-6 words, understandable to an outsider)
- Date of the offer
- The name of the client for whom the presentation was prepared
2 Intro
Start with a short but succinct introduction. Then introduce the purpose of your presentation and tell what makes you stand out in the market.
It is an ideal place for:
- Visualization of your product
- Photos showing the services
- Illustration of the benefits of the offer
What's more, a brief statement of what your company does and what problem it solves helps the recipient quickly understand your value.
3. agenda
For more complex documents, it's a good idea to include a table of contents. After all, both PowerPoint and Google Slides allow you to add links to individual slides of your corporate presentation - so take advantage of this functionality.
4 Company history
Provide a brief history of the company, its founders and key stages of development. This is a great opportunity to showcase the experience and unique features that have shaped the brand identity.
What to talk about:
- The founders and their experience
- Highlights (e.g., opening a new branch, entering foreign markets)
- First million, hire key specialists
- Fundraising, industry awards, sales successes
How to show it: The company's history is best presented on a horizontal timeline - a clear and professional solution.
5. mission, vision, values
Discuss your company's mission, vision and values. Then show what ideas guide your business and what your long-term goals are. This is because this information is of particular importance to potential business partners and investors.
6. location map
The inclusion of a map shows the extent of your organization's operations while making it easier for potential customers to find your headquarters or outlets. In addition, you can present your planned geographic expansion directions here.
7. our products / services
Let's get down to specifics. On the following slides, introduce the main products or services offered by the company. List their names and the features that distinguish them.
You can divide the products by:
- Recipients (B2B / B2C)
- Customer industries (e.g., FMCG, real estate)
- Location
- Project execution time (consulting → project management)
8. customer benefits
Highlight the main advantages and benefits of using your company's products or services. Show why your offerings are worth choosing.
To create such a section in your presentation, it's a good idea to ask supporting questions:
- How does the service or product support customers?
- What problems does it solve?
- Does it bring time savings, innovative solutions or increased sales?
9. detailed discussion of the service in question
The services most relevant to a particular customer are worth discussing in more detail. On a slide in your presentation, you can highlight the most important features of the highlighted product. Use icons, photos and illustrations to enhance your content message.
10. our company in numbers
On the next slide, present your company in numbers! Apply simple solutions that build your position as an experienced business partner.
Use the following ideas:
- XX employees of the company
- XX years of experience
- XXX completed projects
- XX XXX designed spaces
- XXX products sold in the last month
- XX countries served
- XX% sales growth in the last year
- XX% market share
11. development plan
Discuss the company's development plans for the future. Show how the company intends to grow and achieve its next business goals. Discuss the company's development plans for the future. Show how the company intends to grow and achieve its next business goals. This is especially important for investors and strategic partners.
12. innovation and technology
Distinguish innovation and new technologies used in the business. Show how these elements contribute to the company's growth and competitiveness.
13. team
Introduce the main members of the management team and key employees. Show their competence, experience and commitment to the company's development.
14. management
Highlight founders, board members or department heads responsible for growth strategy. This is the perfect place to showcase their experience (use logos of well-known universities and employers) or link their profiles on LinkedIn.
15. customers and partners
This is a must-have slide. W corporate presentation After all, you need to emphasize your experience, and a list of customers who have already trusted you does that perfectly.
So list the main customers and partners you work with. Also show what relationships the company is building and the benefits of these collaborations. What's more, presenting logos of well-known brands instantly builds credibility.
How to present it:
- Brief description of major projects
- Customer logos in the grid
- Breakdown by industry or type of cooperation
16. customer reviews
Customer feedback and reviews build trust and confirm the effectiveness of the solution you offer. Include 2-3 quotes from customers in different industries - preferably with their photos and posts.
17 Case Studies
Case studies are concrete evidence that your offering works. Show the actual results of your collaboration:
- Concrete results (numbers, growth percentages)
- The customer's problem
- Your solution
18. evidence of social equity
In addition to reviews and portfolios, it is also worth presenting industry awards, quality certificates, rankings and accreditations. This is because it strengthens the expert's position and further builds trust.
19. market analysis
A brief market analysis shows that you understand the customer's business context. Therefore, discuss trends, challenges and opportunities. Then present the information in the form of charts or infographics on a map.
20. sustainability / ESG
ESG activities are an increasingly important element, especially in B2B cooperation with corporations. Accordingly, show the company's environmental initiatives, CSR activities and climate goals. In addition, sustainability certifications can be decisive in corporate tenders.
21 Stages of cooperation
Discuss the steps involved in working with a customer, from initial contact to finalizing a transaction. Show what steps the company takes to ensure the best experience for the customer. Present each stage over time. Indicate how long each stage lasts, who is responsible for it, what are the most important activities within the interval.
22 Price list
Clear presentation of pricing options builds trust. Therefore, show the available packages, what each includes and what the terms of cooperation are. What's more, it's a good idea to present the price list in the form of a comparison table, as this makes it easier to compare options.
23. spacer
In longer presentations, dividers act as visual separators between chapters. On the one hand, they divide the document into logical parts, while on the other hand, they give time to breathe.
24. complementary services
Promote additional services that can be a valuable addition for customers using your main offering. Many times you'll find that a customer doesn't know you offer them, and will gladly purchase the entire package of services from a well-known provider.
25. financial results
Presenting a company's financial performance can be important, especially to corporate clients or investors. In pitch deck presentations, this is one of the most important slides in the presentation. Always present real data here at 100%, supported by sources.
26 Next steps
Tell the client what happens after the presentation: for example, a meeting, sending a detailed proposal, a workshop or signing a contract. After all, a company presentation without clear next steps is a wasted opportunity.
27 Summary of presentation
Executive summary. Summarize in 3-5 points the most important conclusions of your presentation. Depending on the context, you will focus on other issues here, e.g. in an investor presentation you will summarize once again the most important differentiators of your startup and the benefits for investors.
28 Questions and Answers
Reserve time for questions and answers. In addition, you can prepare hidden slides with answers to the most frequently asked questions - this way you can quickly display them when needed.
29 Contact.
Finish with your contact information: phone, email, website and social media. You can also add a QR code to your appointment booking calendar.
30 Disclaimer
If your proposal is confidential, the last slide is the place to mention the confidentiality of the document and the terms of its release. This is especially important in presentations to strategic partners and investors.
How many slides should a corporate presentation have?
As a standard, a corporate presentation should have no more than 15-20 slides. Focus on the most important information and choose the suggestions that will work best for your industry or business. If your presentation has a lot of graphics, photos or illustrations, it can weigh heavily. Find out how to reduce its size.
Remember: What a company presentation should contain is not a list of all possible sections, but a thoughtful selection of those elements of the company presentation that will best tell your company's story and convince the viewer to work with you.
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