We created this brand book in InDesign for the non-profit International Care Ministries (ICM) in cooperation with the Nopio agency.
Our task was to organize and assemble all elements of the visual identity into a coherent, logical PDF document. We worked with materials and visuals previously prepared by the Nopio team. The goal was a clear brand book that would become a practical tool for the organization’s team.
The brand book (CI – corporate identity) project included developing the document structure and consistently arranging all brand elements. The document includes, among other things:
- typography and heading hierarchy,
- primary and secondary color palette,
- logo usage rules,
- photo selection and visual communication style,
- guidelines for the brand’s social media presence.
The brand book was created in Adobe InDesign to professional layout and readability standards. We ensured stylistic consistency, an appropriate content hierarchy and a clear presentation of the brand rules. The result is a comprehensive InDesign brand book that organizes ICM’s visual communication and helps the organization pursue its mission consistently in international markets.
