We did this brandbook project in InDesign for the nonprofit organization International Care Ministries (ICM) in collaboration with agency Nopio.
Our task was to organize and assemble all the elements of the visual identity into a coherent, logical PDF document. We worked on materials and visuals previously prepared by the Nopio team. The goal was to create a clear brandbook that would become a practical tool for the organization's team.
The design of the brandbook (CI - corporate identity) included the development of the document's structure and the consistent arrangement of all brand elements. The document includes, among others:
- Typography and hierarchy of headings,
- A palette of primary and complementary colors,
- principles of logo use,
- The selection of images and style of visual communication,
- guidelines for the brand's social media presence.
The brandbook was prepared in Adobe InDesign with professional standards of composition and readability. We took care of stylistic consistency, appropriate hierarchy of content and clear presentation of brand principles. The result is a comprehensive brandbook design in InDesign, which organizes ICM's visual communication and supports the organization in consistently achieving its mission in international markets.
