We designed this brand book for InStream alongside the launch of their new website and a refresh of the brand’s visual identity.
Our task was to create comprehensive CI guidelines – a coherent document that clearly defines how to use brand elements across channels.
The brand book contains comprehensive guidelines on:
- logo usage rules and examples of incorrect use,
- typography,
- brand colors – primary and secondary,
- use of the brand mark,
- business card design,
- company folder design,
- designs and mockups of company merchandise such as sweatshirts, T-shirts, water bottles and thermoses.
The brand book for InStream organizes the new visual identity and ensures it is applied consistently. The document has become a practical tool for the marketing team, external partners and suppliers of print and promotional materials.
