This brandbook project for InStream was created in parallel with the implementation of a new website and a refresh of the brand's visual identity.
Our task was to create a comprehensive CI - a coherent document that clearly defines how to use brand elements in different channels.
The Brandbook provides comprehensive guidance on:
- Rules of logo use and examples of incorrect use,
- typography,
- Company colors - primary and complementary,
- use of the company's signet,
- business card design,
- corporate folders project,
- designs and visualizations of corporate gadgets, such as sweatshirts, T-shirts, bidons or thermoses.
The brandbook design for InStream organizes the new layout and ensures its consistent application. The document has become a practical tool for the marketing team, external partners and suppliers of print and advertising materials.
