A corporate presentation is an extremely important communication tool that allows you to present your company, its products or services in a convincing and attractive way to potential customers or business partners.
Wondering what information should be included on the following presentation slides to make the customer want to do further business with your company?
The key to an effective presentation is proper planning and content structure, so in this article I will discuss the 30 most important sections you can include in your corporate presentation.
In my experience, it's a good idea to focus on a maximum of 10-15 of them and build an engaging story about your organization and its services around this information.
1. title page
A good cover page is one that makes you want to learn more about the company's services. Before sending a presentation to a client, ask yourself if you yourself_would be interested in such an offer.
The title page may contain the following elements:
- company logo
- brand slogan. Such a slogan from the technical side should be about 3-6 words long and 100% understandable to a person who does not necessarily function in your industry on a daily basis.
- the date (e.g., the preparation of the offer)
- the name of the client for which the presentation was prepared
2 Intro
Begin your presentation with a short but succinct introduction, outlining the purpose of your presentation and telling what makes you stand out in the marketplace. This is a good place to present a visualization of your product, photos that showcase your services well, or an illustration showing the benefits of your offering.
A brief, clear statement of what your company does and what problem it solves for customers can go a long way toward understanding its core business.
3. agenda
Here, for more complex documents and presentations, it is a good idea to include a table of contents. Power Point and Google Slides allow you to add links to individual presentation slides, and this would be a good place to use this functionality.
4 Company history
Provide a brief history of the company, its founders and stages of development. This is an excellent opportunity to showcase the company's experience, unique features and values that have shaped its identity.
Tell about the founders, the most important events in the history of the brand, such as the opening of a new branch, going into foreign markets, the first million, hiring high-level professionals, raising funds, industry awards or a major sales success.
The company's history is best presented on a horizontal timeline as in these selected examples:
5. mission, vision, values
Discuss your company's mission, vision and values. Show what ideas and goals guide your company's activities and what its long-term goals are. The latter may be of particular interest to your potential business partners or investors, for example.
6. location map
Including a map of your company's location can make it easier for potential customers to find your company's headquarters or outlets. The map also shows the reach of your organization. You can also present your planned development directions here.
7. our products / services
Get down to specifics. Outline the main products or services offered by your company. List their names and the features that distinguish them.
You can list products in different ways depending on your industry and business needs. You can look at them from several angles:
- From the perspective of service recipients - such as B2B / B2C,
- From the perspective of your customers' industries. You may, for example, offer different services to the FMCG industry and others to real estate agencies,
- From a localization perspective,
- from the perspective of the timing of the project - at the beginning of the cooperation you offer consulting, and only then project management.
8. customer benefits
Highlight the main advantages and benefits of using your company's products or services. Show why your offerings are worth choosing.
To create such a section in your presentation, it's a good idea to ask yourself supporting questions. How does the service or product support customers? What problems does it solve? This could include time savings, innovative solutions or increased sales.
Iga Kolodziejczyk, Corporate Presentation Designer
9. detailed discussion of the service in question
The services that are most relevant are worth discussing in more detail. Highlight the most important features of your featured product. Use icons, photos and illustrations to enrich the factual message.
10. our company in numbers
On the next slide, present your company in numbers! Apply simple solutions that build your position as an experienced business partner.
Use the following ideas:
- XX employees of the company
- XX years of experience
- XXX completed projects
- XX XXX designed spaces
- XXX products sold in the last month
- XX countries served
- XX% sales growth in the last year
- XX% market share
11. development plan
Discuss the company's development plans for the future. Show how the company intends to grow and achieve its next business goals. Discuss the company's development plans for the future. Show how the company intends to grow and achieve further business goals.
12. innovation and technology
Highlight the innovations and new technologies that the company uses in its operations. Show how these elements contribute to the company's growth and competitiveness.
13. team
Introduce the main members of the company's management team and key employees. Show their competence, experience and commitment to the company's development.
14. management
On the next slide, highlight the company's founders, board members or department heads who are responsible for growth strategies. This is a good place to showcase their experience (use logos of well-known universities and well-known employers) or link their profiles on Linkedin.
15. customers and partners
List the main customers and partners the company works with. Show what relationships the company is building and the benefits of these collaborations.
16. customer reviews
Including customer feedback and reviews can build trust and confirm the effectiveness of the solution offered.
17 Case Studies
Provide examples of satisfied customers and case studies that prove the effectiveness and value of the products or services you offer.
18. evidence of social equity
In addition to customer reviews and a portfolio of implementations, you can showcase the awards your company has received in your company presentation. Also boast about your quality certificates.
19. market analysis
Provide a brief analysis of the market in which the company operates. Discuss the trends, challenges and opportunities presented by changes in the local and international market. You can present this information in the form of charts or infographics on a map.
20. sustainability / ESG
Discuss the company's activities in the area of sustainability and corporate social responsibility. Show what initiatives the company takes to protect the environment and local communities.
21 Stages of cooperation
Discuss the steps involved in working with a customer, from initial contact to finalizing a transaction. Show what steps the company takes to ensure the best experience for the customer. Present each stage over time. Indicate how long each stage lasts, who is responsible for it, what are the most important activities within the interval.
22 Price list
Presenting a clear price list for your services or products can be crucial for potential customers. Show what pricing options are available and what each package includes.
23. spacer
For long presentations, it is a good idea to divide the document into several chapters. To do this, it is worth designing consistent dividers to symbolize the start of a new thought and allow time to breathe.
24. complementary services
Promote additional services that can be a valuable addition for customers using your main offering. Many times you'll find that a customer doesn't know you offer them, and will gladly purchase the entire package of services from a well-known provider.
25. financial results
Presenting a company's financial performance can be important, especially to corporate clients or investors. In pitch deck presentations, this is one of the most important slides in the presentation. Always present real data here at 100%, supported by sources.
26 Next steps
Outline what are the next steps of cooperation with your company? Maybe a "real world" meeting, or maybe sending a detailed offer in Excel or signing a contract? Provide the recipient of the presentation with all the information that will make them feel confident knowing the further process of action.
27 Summary of presentation
Executive summary. Summarize in 3-5 points the most important conclusions of your presentation. Depending on the context, you will focus on other issues here, e.g. in an investor presentation you will summarize once again the most important differentiators of your startup and the benefits for investors.
28 Questions and Answers
Reserve time at the end for questions and answers. Allow participants in the presentation to ask questions and provide specific answers.
29 Contact.
Conclude the presentation by providing the company's contact information and encourage further contact and cooperation. Include information about contact options such as phone, email, website or social media.
30 Disclaimer
If your offer is confidential, the last slide of the presentation is the place to include this information.
By default, a presentation should be no more than 20 slides long. Focus on the most important information and choose the suggestions that will work best for your industry or business.
Check out business presentation design collaboration opportunities >
