{"id":5523,"date":"2022-08-20T08:31:35","date_gmt":"2022-08-20T08:31:35","guid":{"rendered":"https:\/\/figabyiga.com\/?post_type=realizacje&#038;p=5523"},"modified":"2026-04-27T15:07:49","modified_gmt":"2026-04-27T13:07:49","slug":"moms-logo-and-brandbook-design-from-the-heart","status":"publish","type":"realizacje","link":"https:\/\/figabyiga.com\/en\/realizations\/moms-logo-and-brandbook-design-from-the-heart\/","title":{"rendered":"Logo and brandbook design - Moms from the Heart"},"content":{"rendered":"<p>Moms from the Heart is an educational brand in the field of cardiology. It was created for women and parents who want to take care of their heart health. <strong>Logo and brandbook design<\/strong> was special for me - I accompanied the brand from absolute zero.<\/p>\n\n\n\n<p>The work began with strategic conversations. What should the brand be? How to speak to its target audience? What emotions to evoke? Cardiology is a serious topic, but Moms from the Heart wanted to speak warmly and approachably to their audience. Therefore, the logo had to combine professionalism with lightness - and work equally well on a dark background, a light background, and as an icon for a mobile app.<\/p>\n\n\n\n<p>I have prepared 3 logo proposals to choose from. The selected version combines a light, distinctive typeface with a heart motif woven into the letters. In addition, I developed color variants for each version: navy blue, red and pink. The whole thing was complemented by a pattern and mockups showing the logo in a real context.<\/p>\n\n\n\n<p>Brandbook, on the other hand, collected all the rules in one document. It included colors with codes, fonts and rules for using logos. This gave the client a tool she could use on her own - without asking the designer every time.<\/p>\n\n\n\n<p><strong>Logo and brandbook design<\/strong> was also complemented by marketing consulting. I helped the client rethink brand positioning and visual communication at the launch. <\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Moms from the Heart is a cardiac education brand that I supported from the very beginning. I created a logo in three variations for them, as well as a brandbook with the basic principles of corporate identity.<\/p>","protected":false},"featured_media":5472,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[762,417,101,387,102,103,750],"klient":[122],"rodzaj":[747],"class_list":["post-5523","realizacje","type-realizacje","status-publish","has-post-thumbnail","hentry","tag-adobe-illustrator","tag-adobe-indesign","tag-brandbook","tag-identyfikacja-wizualna","tag-logotyp","tag-projekt-logo","tag-zdrowie","klient-mamy-od-serca","rodzaj-prezentacja"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Projekt logo i brandbooka \u2013 Mamy od Serca &#8226; Figa by Iga<\/title>\n<meta name=\"description\" content=\"Projekt logo i brandbooka dla marki edukacyjnej z obszaru kardiologii. 3 propozycje logo, system identyfikacji i doradztwo 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