{"id":8330,"date":"2025-05-02T19:15:42","date_gmt":"2025-05-02T17:15:42","guid":{"rendered":"https:\/\/figabyiga.com\/?p=8330"},"modified":"2026-02-09T00:28:16","modified_gmt":"2026-02-08T23:28:16","slug":"how-to-create-a-good-pitch-deck-guide-for-startups-and-small-businesses","status":"publish","type":"post","link":"https:\/\/figabyiga.com\/en\/how-to-create-a-good-pitch-deck-guide-for-startups-and-small-businesses\/","title":{"rendered":"How to Create a Great Pitch Deck: A Guide for Startups and Small Businesses"},"content":{"rendered":"<p>In the world of startups and small businesses, a pitch deck is often the first showcase of your business. It's not just a collection of slides, but a tool that can convince investors, partners or customers of your vision. A well-designed pitch deck tells a story, builds trust and clearly demonstrates the value of your idea.<\/p>\n\n\n\n<p>How do you create a presentation that will stand out from the competition? In this article, you'll find a complete step-by-step guide for startups and small businesses that want to create a pitch deck for success.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is a pitch deck and why is it so important?<\/h2>\n\n\n\n<p>A pitch deck is a short presentation (consisting of 10-15 slides max) that succinctly presents your business idea. It is used to raise financing, establish partnerships or sell a product\/service. According to research, investors spend an average of 3-4 minutes reviewing a pitch deck. In practice, this means you have very little time to make a good first impression.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The structure of an ideal pitch deck<\/h2>\n\n\n\n<p>Here are 10 key slides that every pitch deck should contain, along with practical tips on how to design them. The structure is based on business best practices, which we also implement in our work on the <a href=\"https:\/\/figabyiga.com\/en\/company-presentations\/pitch-deck\/\">creation of professional Pitch Decks<\/a>. <\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. title and vision of the company<\/h3>\n\n\n\n<p>Introduce the audience to the topic and present in one short sentence what your project does.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f0f0f0;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;font-size:17px\"><strong>What should the slide contain?<\/strong> Include your company name, logo, keynote (tagline) and one sentence describing your vision. Use a large, readable font (e.g., 40 pt) and a full-screen image related to your industry.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\"We are creating a platform that reduces logistics costs by 30%.\"<\/li>\n\n\n\n<li>\"About 50% we speed up the invoicing process\". <\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. problem<\/h3>\n\n\n\n<p>Outline what problem your potential audience is facing in terms of what you will be offering. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f0f0f0;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;font-size:17px\"><strong>What should the slide contain?<\/strong> Brief description of the problem, preferably supported by data (reports, publications, provide links). Use an image or icon to illustrate the problem. You can mention here different target groups and different problems they face.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\"60% small businesses are losing customers due to lack of personalization\" (source: XXX) <\/li>\n\n\n\n<li>\"Companies waste hours on manual logistics processes, which increases costs by 25%.\" (Source: XXX) <\/li>\n\n\n\n<li>\"40% companies don't use automation because they don't have time to implement new processes\" (source: XXX). <\/li>\n\n\n\n<li>\"35% people will uninstall the application if it is not intuitive\" (source: XXX). <\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. solution<\/h3>\n\n\n\n<p>Present how your product\/service solves the problem you addressed on the previous slide.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f0f0f0;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;font-size:17px\"><strong>What should the slide contain?<\/strong> First - a concise description of the solution, preferably in 2-3 points. Second - highlight the uniqueness (USP - Unique Selling Proposition) of your service \/ product. In addition, show visually what your solution is all about.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. market<\/h3>\n\n\n\n<p>Prove that there is a demand for your solution. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f0f0f0;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;font-size:17px\"><strong>What should the slide contain?<\/strong> Market size (TAM, SAM, SOM), demographics and trends. Use a simple chart or infographic to visualize the data. Be sure to cite sources. Use reliable reports. <\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\"Target market: 500,000 small businesses in the EU, spending \u20ac10 billion on logistics.\" (source: XXX) <\/li>\n\n\n\n<li>\"The e-commerce market in Europe is growing by 12% per year\" (source: XXX) <\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. product\/service<\/h3>\n\n\n\n<p>Show how your solution works in practice. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f0f0f0;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;font-size:17px\"><strong><strong>What should the slide contain?<\/strong><\/strong> Above all, focus on user benefits, not just features. For example, instead of 'dashboard app\u2019, say 'dashboard that saves 5 hours a week\u2019.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. business model<\/h3>\n\n\n\n<p>Explain how you will make money from your new business.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f0f0f0;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;font-size:17px\"><strong><strong>What should the slide contain?<\/strong><\/strong> Revenue model (e.g., subscriptions, commissions), pricing and potential growth. Use a simple diagram, e.g., \"Subscription: $50\/month, 10,000 users in year 1 = $6 million in revenue.\"<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\"We charge 2% commission on each transaction on the platform.\"<\/li>\n\n\n\n<li>\"Subscription cost: \u00a3259\/year\"<\/li>\n\n\n\n<li>\"25% year-on-year profit growth after first 2 years\".<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">7. competition<\/h3>\n\n\n\n<p>Show that you know the market and have a visible competitive advantage.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f0f0f0;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;font-size:17px\"><strong><strong>What should the slide contain?<\/strong><\/strong> Competitive map (e.g., in the form of a matrix). Alternatively, you can list your competitive advantages in subsections. This slide shows that you have researched the market and are not creating a product that already exists. Remember - don't criticize the competition, show what makes you different.<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\"Unlike X, we offer AI integration that reduces costs by 15%.\"<\/li>\n\n\n\n<li>\"We are the only manufacturer to ensure organic production at 100%.\"<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">8. team<\/h3>\n\n\n\n<p>Build trust by demonstrating the competence of your team.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f0f0f0;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;font-size:17px\"><strong><strong><strong>What should the slide contain?<\/strong><\/strong> <\/strong>First - photos, names, roles and key achievements. Second - add logos of well-known brands you have worked for. In addition, present other projects that your team members have carried out and provide statistics that highlight the success of these ventures. You can also provide links to the social profiles of people on the team (e.g. Linkedin).<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\"Our team are experts with experience at Google and Amazon.\"<\/li>\n\n\n\n<li>\"Jan Kowalski, CEO - 10 years in the SaaS industry\".<\/li>\n\n\n\n<li>\"Our last project achieved revenues of 1.5 million eur over the last year.\"<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">9 Milestones and action plan<\/h3>\n\n\n\n<p>Show what you have already achieved and where you are going.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f0f0f0;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;font-size:17px\"><strong><strong><strong>What should the slide contain?<\/strong><\/strong> <\/strong> On the one hand, present past achievements (e.g., \u201e500 users in 3 months\u201d, \u201eVerified MVP\u201d), on the other hand - goals for the future (e.g., \u201eAcquire 10,000 users in 2026\u2033). For this purpose, use a timeline or a list of goals. In addition, you can highlight how much money you have already put into the project yourself.<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\"Q1 2025: Implementation of beta version.\" <\/li>\n\n\n\n<li>\"Q2 2025: Obtaining financing.\" <\/li>\n\n\n\n<li>\"Q3 2025: Expansion into the German market.\"<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">10. call to action (CTA)<\/h3>\n\n\n\n<p>Tell the recipients what to do next.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f0f0f0;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;font-size:17px\"><strong><strong><strong><strong>What should the slide contain?<\/strong><\/strong><\/strong><\/strong> A clear CTA, such as \"Invest $500,000 to join our mission\" or \"Make an appointment for a demo.\" Add contact information (email, phone) and a simple graphic, such as a \"Contact Us\" button.<\/p>\n\n\n\n<p>For more slide ideas, see our article: <a href=\"https:\/\/figabyiga.com\/en\/the-30-most-important-modules-you-can-use-in-your-corporate-presentation\/\">30 slide suggestions for corporate presentations<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">AI tools to make pitch deck creation easier<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">GPT Chat<\/a><\/strong>: It will allow you to create the structure of your presentation, sales headings for each slide, and content based on your initial notes.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.canva.com\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a><\/strong>: Generates slides based on text and offers thousands of templates. Ideal for beginners.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/huemint.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">HueMint<\/a><\/strong>: Creates a color palette for your brand based on artificial intelligence<\/li>\n\n\n\n<li><a href=\"https:\/\/fontjoy.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FontJoy<\/strong><\/a>: It will select perfectly paired fonts for you<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.beautiful.ai\" target=\"_blank\" rel=\"noreferrer noopener\">Beautiful.AI<\/a><\/strong>: Will suggest what the slide you are creating might look like based on the content description<\/li>\n\n\n\n<li><a href=\"https:\/\/www.slidesai.io\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SlidesAI<\/strong><\/a>: An extension to Google Slides that creates presentations in 2 minutes based on your notes or general idea.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A good pitch deck is a combination of a clear vision, an engaging story and professional design. So stick to a 10-slide structure, focus on your audience's needs, and use data to build credibility. With AI tools like Canva and SlidesAI, even small companies can create presentations at the level of global startups.<\/p>","protected":false},"excerpt":{"rendered":"<p>W \u015bwiecie startup\u00f3w i ma\u0142ych firm pitch deck to cz\u0119sto pierwsza wizyt\u00f3wka Twojego biznesu. To nie tylko zbi\u00f3r slajd\u00f3w, ale narz\u0119dzie, kt\u00f3re mo\u017ce przekona\u0107 inwestor\u00f3w, partner\u00f3w lub klient\u00f3w do Twojej wizji. Dobrze zaprojektowany pitch deck opowiada histori\u0119, buduje zaufanie i jasno pokazuje warto\u015b\u0107 Twojego pomys\u0142u. Jak stworzy\u0107 prezentacj\u0119, kt\u00f3ra wyr\u00f3\u017cni si\u0119 na tle konkurencji? W [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[735],"tags":[68,724,69,725],"class_list":["post-8330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pitch-deck","tag-pitch-deck","tag-prezentacja-dla-firmy","tag-prezentacja-inwestorska","tag-prezentacja-startup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jak stworzy\u0107 dobry Pitch Deck - Przewodnik dla startup\u00f3w<\/title>\n<meta name=\"description\" content=\"Dowiedz si\u0119, jak stworzy\u0107 pitch deck, kt\u00f3ry przyci\u0105gnie inwestor\u00f3w. 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