Comprehensive website for yoga school, which combines an image function with a real online sales tool. The project was carried out for Ela Wierkowska - a yoga teacher who conducts online classes and workshops and trips in Poland and around the world.
We designed and implemented a platform based on WordPress and WooCommerce, enhanced with a subscription and membership system. This allows users to purchase a subscription and gain access to online yoga practice in a recurring payment model.
We integrated the site with payment gateways, a subscription system, and automatic granting of access to content. The entire process - from site entry to purchase and onboarding - was designed for conversion and ease of use.
We also implemented MailChimp integration and email marketing automation:
- confirmations of purchase
- welcome messages for new subscribers
- communication regarding events and workshops
The platform presents current yoga events in Poland and abroad, supporting sales and building an engaged community.
We designed the entire site in a consistent brand aesthetic, with a focus on transparency, intuitive navigation and user experience. The site is fully responsive and works flawlessly on mobile devices.
This is an example of how a well-designed website for yoga school can become a scalable subscription-based business model.