This landing page for law firm We created for the law firm Szymanski Exceptional from Poznan. One of their specialized services is the Dom Italia project - the team handles complex real estate purchase transactions in Italy.
The goal of the project was to design a sales page that showcases the entire process of buying property abroad in an attractive and organized way. The landing page was to build trust, educate the customer and lead them to contact us.
We began by developing a conversion structure. We arranged the sections in such a way as to explain the buying procedure step by step, minimize concerns and emphasize the security of working with a law firm. We focused on benefit language and a clear CTA.
We designed the visual layer in Figma. We used photos of real Italian properties available for sale in the design. This gave the landing page for the law firm an authentic, emotional character and made it stand out from typical legal websites.
We implemented the website based on WordPress involving Elementor PRO. This allows the Dom Italia team to edit content on their own, develop more sections and create new landing pages under other specialties.
In cooperation with an SEO agency, we implemented advanced optimization solutions. We developed a headline structure, internal linking and an extensive content architecture. As a result, the landing page for the law firm supports natural positioning in Google.
We have also expanded the site to include a blog and FAQ section. The blog builds visibility for long tail phrases and educates customers before they make a decision. The FAQ answers the most common questions and further strengthens SEO.
To date, we have yet completed sales pages for the Szymanski-Wyjątek law firm, among others:
- Landing page on „financial reset”
– landing page related to franking credits
We design each landing page for a law firm based on a conversion strategy and a consistent visual system.
The effect is a modern sales website that realistically supports the acquisition of customers interested in buying property in Italy.
