A sales presentation is one of the most important tools in the hands of salespeople and marketers. A well-designed presentation can not only attract the attention of a potential customer, but also effectively convince him to buy. How to create a presentation that sells? In this article, we will present 7 key design principles that will help you create an effective corporate presentation, whether you use PowerPoint or Google Slides.
1. get to know your target audience
The first step to creating a sales presentation is to understand exactly who you are targeting with your message.
- Ask yourself questions: Who are your audience? What are their needs and expectations?
- Adapt the language, style and examples to their industry and level of expertise.
Example: If you are creating a presentation for the board of a large corporation, focus on data and financial results. For a startup, inspiring stories and innovative ideas would be better.
2. define the purpose of the presentation
A sales presentation should have a clear objective. Do you want to:
- Introduce a new product or service?
- Convince you to invest?
- Highlight your company's competitive advantage?
Each slide should support this main objective. This will make the presentation coherent and effective.
3. apply the principle of "less is more"
One of the most common mistakes in designing presentations for a company is to overload the slides with content. Instead:
- Use short bullet points and simple sentences.
- Limit the number of visual elements per slide.
- Focus on the essentials - convey the rest as you speak.
Example: Instead of putting the entire table of financial results on the slide, pull out the key figures and present them graphically.
4 Invest in an attractive design
An effective sales presentation should look professional.
- Use a consistent color scheme consistent with your company's corporate identity.
- Choose modern and readable fonts.
- Add high quality graphics and photos.
If you don't feel confident in designing, use ready-made presentation templates or contact us.
5. build a story that engages
A corporate presentation that sells tells a story. Instead of focusing solely on products, show how they solve customer problems.
- Start by introducing the problem (e.g., "Is your company struggling with [a specific challenge]?").
- Present a solution in the form of your product/service.
- End with a strong call to action.
6. highlight key data and figures
Figures build credibility. To make an impression:
- Present data in the form of charts and infographics.
- Use large, clear numbers.
- Highlight the results that matter most to your target audience.
Example: "97% of our customers increased sales by at least 20% in 6 months!"
7 Finish with a strong call to action (CTA)
The last slide should be a clear summary and encouragement to take the next steps.
- "Contact us to learn more."
- "Request a free consultation today!"
- "Download our free template for an effective corporate presentation."
This way the recipient will know what to do next, and you will increase the chance of closing the sale.
Creating an effective sales presentation requires a combination of good design, understanding your audience and storytelling skills. By following these 7 rules, you will increase your chances of success and build a positive image for your company. And don't forget that every sales meeting is an opportunity to make a memorable impression - a well-prepared presentation is the key to success.
